Amazon PPC Management

Sponsored Ads managed with your profit in mind

It is easy to grow Amazon ad sales by spending more. The harder job is growing sales while knowing that each campaign pays for itself. We rebuild your campaigns with a clear purpose for each one, then manage bids, keywords and budgets on a steady, documented schedule.

Amazon PPC Management
What’s included

Sponsored Products, Brands and Display campaigns managed against your margins.

Campaigns grouped by purpose
Targets based on your real margins
Search terms reviewed every week

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Amazon PPC Management
Advertise overviewExample view
Campaign structureRebuilt
Target ad cost of saleAgreed with you
Search terms reviewedThis week
Negative keywordsUpdated

Sponsored Products

Keyword and product targeting with tidy match-type structure.

Sponsored Brands

Headline and video ads that send shoppers to your range or Store.

Sponsored Display

Retargeting and placements on competitor and related pages.

Search term cleanup

Wasteful terms blocked and good ones moved into their own campaigns.

Bids & budgets

Adjusted by time of day, placement and performance.

Plain reporting

Spend, sales and total profit impact explained without jargon.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Paid traffic on and off Amazon, planned against your margins so every ad dollar has a job to do.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Spend review

We go through your current campaigns to find search terms that cost money without selling.

Spend review

Rebuild the structure

Campaigns are reorganized by purpose: launching, protecting your brand, winning share and scaling.

Campaign plan

Ongoing tuning

Bids, budgets, keywords and negatives are adjusted on a fixed schedule, not when someone remembers.

Tuning log

Clear reporting

You see spend, sales and profit impact in plain words, with next steps attached.

Weekly summary
Working with Xerculis

Amazon PPC Management is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

What ad spend do you work with?
We work with modest budgets as well as larger ones. The right budget depends on your category and margins, which we look at in the audit.
Do you use bid software?
Yes, for repetitive adjustments. Strategy, structure and keyword decisions are made by people.
How do you measure success?
We agree targets with you, usually around ad cost as a share of total sales and overall profit, rather than chasing ad sales alone.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Ready to make your ad spend accountable?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit