Google Ads for Amazon

Catch buyers on Google and send them to your listing

Many shoppers start on Google, even when they end up buying on Amazon. We run Search, Shopping and YouTube campaigns pointing to your listings and use Amazon Attribution to see which clicks turn into sales. Where it applies, the Brand Referral Bonus lowers your selling costs too.

Google Ads for Amazon
What’s included

Search and Shopping campaigns that send buyers from Google to your Amazon listings.

Every click tracked with Amazon Attribution
Brand Referral Bonus where eligible
Search, Shopping and YouTube formats

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Google Ads for Amazon
Advertise overviewExample view
Campaign structureRebuilt
Target ad cost of saleAgreed with you
Search terms reviewedThis week
Negative keywordsUpdated

Search campaigns

Ads on high-intent searches that point straight to your product.

Shopping & Performance Max

Product ads set up where your setup allows it.

YouTube

Short video ads to build awareness and drive visits.

Attribution tags

Separate tracking links so each campaign’s sales can be seen.

Referral bonus

Eligible outside sales can earn you a credit back on fees.

Combined view

Google spend and Amazon sales reported side by side.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Paid traffic on and off Amazon, planned against your margins so every ad dollar has a job to do.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Spend review

We go through your current campaigns to find search terms that cost money without selling.

Spend review

Rebuild the structure

Campaigns are reorganized by purpose: launching, protecting your brand, winning share and scaling.

Campaign plan

Ongoing tuning

Bids, budgets, keywords and negatives are adjusted on a fixed schedule, not when someone remembers.

Tuning log

Clear reporting

You see spend, sales and profit impact in plain words, with next steps attached.

Weekly summary
Working with Xerculis

Google Ads for Amazon is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Why send Google traffic to Amazon instead of my website?
Shoppers often trust Amazon’s checkout and Prime shipping, and outside sales can also support your Amazon ranking.
What is the Brand Referral Bonus?
An Amazon program that gives enrolled brands a credit on eligible sales that come from outside advertising.
Can you run Google ads for my website too?
Yes. We can run both and show you which destination works better for each product.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Ready to make your ad spend accountable?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit
© 2026 Xerculis. An independent company, not affiliated with Amazon, Walmart, Shopify, Etsy or TikTok.