Walmart SEO

Rank higher in Walmart search results

Walmart’s search engine values complete, accurate item data, good prices and reliable fulfilment. We research how Walmart shoppers search, then improve your titles, descriptions, attributes and media to raise your content quality and visibility.

Request a free audit

Talk to a specialist

What’s included

Keyword research and content work to rank higher in Walmart search.

Keyword research specific to Walmart

Higher content quality scores

Attributes filled in completely

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Walmart SEO

Walmart overviewExample view

Amazon USLive

Walmart MarketplaceApproved

Item contentUpdated

WFS inboundIn transit

Walmart keywords

Search terms researched for Walmart shoppers, not copied from Amazon.

Listing quality

Content, offer and rating factors improved together.

Item copy

Titles, key features and descriptions written to Walmart’s rules.

Attributes

Every relevant field filled so items appear in filters.

Rich media

Extra images, video and enhanced content added.

Price checks

Pricing reviewed to stay competitive for the buy box.

How it works

Four steps, and you get something in writing after each one

A second large US marketplace, set up and run with the lessons you have already paid for on Amazon.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Fit check

We look at demand, competition and fees for your products on Walmart before you commit.

Go / no-go notes

Approval & catalog

Seller application, item setup and content adapted to Walmart’s own rules.

Live items

Search & ads

Item pages and Walmart Connect campaigns tuned for how Walmart search works.

Launch campaigns

Run & report

Ongoing management, reported alongside your Amazon numbers.

Combined report

Working with Xerculis

Walmart SEO is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact

One person who knows your account and answers your questions.

A weekly summary

Short, written and focused on decisions, not screenshots.

A shared change log

Every edit and campaign change, dated and explained.

Your accounts stay yours

We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Can I reuse my Amazon listings on Walmart?

They are a good starting point, but Walmart has its own rules and search behaviour, so they need adapting.

How long until we see results?

Content changes often show within a few weeks, depending on competition and sales history.

Do you include Walmart content audits?

Yes. A content review is part of our free audit.

What does it cost?

It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.

Do we have to sign a long contract?

No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Thinking about selling on Walmart?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit

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