Amazon DSP Advertising

Reach shoppers before and after they search

Amazon DSP lets you show display, video and streaming TV ads to audiences built from Amazon’s shopping data, on Amazon and across other sites and apps. We plan audiences, creative and frequency, and judge success by what happens to your total sales, not clicks alone.

Request a free audit

Talk to a specialist

What’s included

Programmatic display and video ads using Amazon’s audience data, on and off Amazon.

Audiences built from shopping behaviour

Display, video and streaming TV formats

Results judged on new customers and total sales

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Amazon DSP Advertising

Advertise overviewExample view

Campaign structureRebuilt

Target ad cost of saleAgreed with you

Search terms reviewedThis week

Negative keywordsUpdated

Audience planning

Shoppers who viewed, bought, or browsed similar products, segmented with care.

Retargeting

Bringing back people who looked at your product but did not buy.

Streaming TV

Video ads on Prime Video and other streaming services where available.

Creative

Banner and video assets sized and tested for each placement.

Frequency control

Limits on how often the same person sees your ads.

Incrementality

New-to-brand customers and halo sales tracked alongside direct sales.

How it works

Four steps, and you get something in writing after each one

Paid traffic on and off Amazon, planned against your margins so every ad dollar has a job to do.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Spend review

We go through your current campaigns to find search terms that cost money without selling.

Spend review

Rebuild the structure

Campaigns are reorganized by purpose: launching, protecting your brand, winning share and scaling.

Campaign plan

Ongoing tuning

Bids, budgets, keywords and negatives are adjusted on a fixed schedule, not when someone remembers.

Tuning log

Clear reporting

You see spend, sales and profit impact in plain words, with next steps attached.

Weekly summary

Working with Xerculis

Amazon DSP Advertising is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact

One person who knows your account and answers your questions.

A weekly summary

Short, written and focused on decisions, not screenshots.

A shared change log

Every edit and campaign change, dated and explained.

Your accounts stay yours

We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Is DSP right for my brand?

DSP tends to suit brands that already run Sponsored Ads well and want to reach more people. We will tell you if it is too early.

Is there a minimum spend?

Managed-service DSP through Amazon often has high minimums. Self-service access through a partner like us can work with smaller budgets.

Can DSP advertise products not sold on Amazon?

Yes. DSP can send traffic to your own website as well as to Amazon.

What does it cost?

It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.

Do we have to sign a long contract?

No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Ready to make your ad spend accountable?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit

app.xerculis.com/dashboard