Merchant of Record

Enter new Amazon regions without opening a company there first

Selling abroad usually means local registration, tax numbers and import responsibilities. Through a Merchant of Record arrangement, a licensed partner takes on those legal and tax obligations, so you can test a new region before building your own presence there.

Merchant of Record
What’s included

Sell in new Amazon regions without first setting up a local company.

Local tax and legal obligations handled by a partner
Import and compliance support
A quicker way to test a new region

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Merchant of Record
Launch overviewExample view
Seller accountVerified
Brand RegistryApproved
Category ungatingApproved
Catalog (24 ASINs)In review
Launch campaignsScheduled
Go-live dateMar 14

Local seller of record

A licensed partner acts as the seller in the target region.

Tax compliance

VAT or sales tax registration, filing and invoicing covered.

Import support

Importer duties, customs paperwork and product rules coordinated.

Payouts

Proceeds collected locally and passed back to you.

Local listings

Content translated and adapted for the new marketplace.

Exit route

A clear path to your own entity once the region proves itself.

Get your free audit

Tell us where you sell. A specialist looks through your store and sends back a short, ordered list of fixes within 48 hours.

No obligation. We reply within one working day.

How it works

Four steps, and you get something in writing after each one

Accounts, brand, catalog and first campaigns, put in place in the right order so nothing has to be redone later.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Kick-off

We go through your range, costs, timing and target marketplaces, and agree what launch day looks like.

Launch brief

Paperwork & approvals

Account, brand and category applications are prepared, checked and filed for you.

Approval tracker

Catalog build

Listings, variations, images and prices are created and checked before anything goes live.

Ready-to-publish catalog

Go-live

Products are published, first campaigns switch on and you receive a plan for the next 30 days.

30-day plan
Working with Xerculis

Merchant of Record is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact
One person who knows your account and answers your questions.
A weekly summary
Short, written and focused on decisions, not screenshots.
A shared change log
Every edit and campaign change, dated and explained.
Your accounts stay yours
We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

What is a Merchant of Record?
The business that is legally responsible for a sale, including tax collection and compliance. Using one lets you sell without your own local company.
Which regions does this suit?
Regions where registration is slow or costly for foreign companies. We will tell you honestly whether it makes sense for your products.
Can I switch to my own account later?
Yes. When sales justify it, we help you move to your own entity and seller account.
What does it cost?
It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.
Do we have to sign a long contract?
No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Planning your Amazon launch?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit