Walmart Connect Ads

Walmart ads run with the same care as your Amazon ads

Walmart’s ad platform is younger and less crowded than Amazon’s, which can mean cheaper clicks in many categories. We set up and manage Sponsored Products, Sponsored Brands and video campaigns, using what we already know from your Amazon data.

Request a free audit

Talk to a specialist

What’s included

Sponsored Search and display campaigns on Walmart.com, managed for return.

Campaigns structured by product and goal

Learnings from Amazon applied from day one

Return on spend reported every week

Before we change anything, we record where things stand today, so you can judge the work against a real starting point.

Walmart Connect Ads

Walmart overviewExample view

Amazon USLive

Walmart MarketplaceApproved

Item contentUpdated

WFS inboundIn transit

Video ads

Sponsored video placements in search results.

Bid management

Bids tuned by placement and keyword performance.

Keyword cleanup

Poor terms excluded and strong ones expanded.

Reporting

Walmart results reported next to your Amazon numbers.

How it works

Four steps, and you get something in writing after each one

A second large US marketplace, set up and run with the lessons you have already paid for on Amazon.

It starts with a free audit. Within 48 hours you receive a short list of what to fix first. It is yours to keep, whether or not we work together.

Fit check

We look at demand, competition and fees for your products on Walmart before you commit.

Go / no-go notes

Approval & catalog

Seller application, item setup and content adapted to Walmart’s own rules.

Live items

Search & ads

Item pages and Walmart Connect campaigns tuned for how Walmart search works.

Launch campaigns

Run & report

Ongoing management, reported alongside your Amazon numbers.

Combined report

Working with Xerculis

Walmart Connect Ads is never handled in isolation

The same team also sees your listings, ads, stock and other channels. A change in one place is checked against the others before it goes live, so the pieces of your business support each other.

What you can expect from us

A named contact

One person who knows your account and answers your questions.

A weekly summary

Short, written and focused on decisions, not screenshots.

A shared change log

Every edit and campaign change, dated and explained.

Your accounts stay yours

We work through user permissions; you keep full ownership.

Every change written down

A shared log records what we changed, when and why, so nothing happens behind your back.

Specialists who talk to each other

Listings, ads, creative and operations people work from the same plan.

Reports you can read in five minutes

What moved, what we think caused it and what we will do next.

Frequently asked questions

Is Walmart advertising worth it?

For many categories, yes, as competition is lower than on Amazon. We check your category first.

Do I need to be an approved Walmart seller?

Yes. If you are not yet approved, we can help with the application.

Can you manage Amazon and Walmart ads together?

Yes, with one team and one combined report.

What does it cost?

It depends on the size of your catalog, the channels involved and how much of the work you want us to take on. After the free audit you get a written quote, either as a monthly plan or a one-off project price.

Do we have to sign a long contract?

No. Monthly plans can be cancelled with notice, and one-off projects are priced and agreed before work begins.

Thinking about selling on Walmart?

Send us a link to your store or shop. Within 48 hours a specialist replies with a short list of what to fix first. It costs nothing and commits you to nothing.

Request your free audit

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